Europe’s No.1 in the Motorcycle and Leisure World

Data Protection Declaration

1. General information

In the following sections we would like to fulfil our obligation to inform you about your rights and our handling of your data. The GDPR is legally binding from 25 May 2018 and stipulates in detail the information which must be made available to the customer or other relevant persons about the processing of their personal data. We are happy to comply with this legal obligation.

Where necessary, this information will be updated and published at and will be viewable there.

2. Name and address of the data controller

The data controller for the collection, processing and use of your personal data within the meaning of the German Federal Data Protection Act (BDSG) is

Detlev Louis Motorrad-Vertriebsgesellschaft mbH
Rungedamm 35
21035 Hamburg

Tel.: 040 - 734 193 60
Fax: 040 - 734 193 47

(hereinafter referred to as Louis).

3. Contact details of the data protection officer

You can contact our data protection officer at:
We are advised and supported by Da.S Beratung -

4. Collection, processing and storage of data

Data protection is very important to us. Therefore, we comply strictly with the legal provisions when collecting, processing and using your personal data. In principle, we only process the data that we receive from you directly on the basis of our business relationship with you or for the purpose of initiating a business relationship with you. This occurs when you conclude a contract with us, request a quote, subscribe to our newsletter, create a customer account, take part in a competition, inform us about changes to your data, send us an enquiry or contact us with queries or complaints about an order. This data will only be used by our service providers in order to perform their tasks. Any other use of the information is not permitted and will not be carried out by any of the service providers entrusted by us.

If we collect data about you from third parties, this is expressly specified in the following descriptions of the processing procedures.

4.1. Processing for the purpose of fulfilling a contract with you or within the framework of precontractual measures (Art. 6 (1b) GDPR)

4.1.1. Order

In the course of processing an order we collect and store the necessary personal data for the fulfilment of the contract concluded with you. This data is personal master data, such as: First name and last name, address, date of birth, telephone number. If you select purchase on account, a credit assessment is carried out.

We may forward the data required to process your order, including the data required for the billing our service providers, to companies cooperating with us for this purpose. These companies may be printing companies, logistics companies, e-mail service providers, product personalization service providers or external payment service providers. Naturally, all personal data is treated confidentially. We obtain information about your payment history and credit standing on the basis of mathematical/statistical methods using address data (scoring) from infoscore Consumer Data GmbH, Rheinstr. 99, 76532 Baden-Baden (for customers in Germany), CRIF GmbH, Diefenbachgasse 35, A-1150 Vienna (for customers in Austria), Experian Nederland BV, Kantoorgebouw´t Schip, Verheeskade 25, 2521 BE Den Haag (for customers in the Netherlands), CRIF AG, Hagenholzstr. 81, CH-8050 Zurich (for customers in Switzerland). All personal data is treated with the utmost confidentiality.

Purchase receipts are stored for accounting reasons in accordance with the statutory limitation period (6 or 10 years)

4.2. Processing based on your consent (Art. 6 (1a) GDPR)

4.2.1. Creation of a customer account and newsletter dispatch

When a customer account is created in our online shop you specify your email address, first and last name, address, telephone number and date of birth. We can use your personal data to contact you with regard to your account or your transactions with us. Your data will be stored in our customer database and erased at your request (see Point 9).

When you activate Newsletter Dispatch via our online shop, this takes place through the so-called "double opt-in" procedure. This means that before sending the first newsletter, we send you a confirmation email, in which you are asked once again whether you wish to receive our newsletter. When you confirm the contained link, we send you our newsletter. We use a German service provider to forward our newsletter. We use personal data relating to the use of the newsletter both for statistical purposes and for optimised addressing of the reader with regard to company-specific information, products and services as well as for advertising purposes. You can unsubscribe from the newsletter at any time free of charge by using the link provided at the end of each newsletter. You can also contact us by email or by post using the addresses specified under Point 9.

4.2.2. Participation in competitions

In the case of competitions, we use data for the purposes of notifying winners and advertising for the products that we offer. Your data is stored in our customer database. You will find detailed information in our conditions of participation for the respective competition. By submitting the competition participation, you consent to data processing for the above-mentioned purpose. Of course, we will erase your data at your request. This data will be deleted after three years at the latest.

4.2.3. Application for the LouisFunCard

When you apply for our discount card, the LouisFunCard, we record your personal master data, such as your name, mailing address, telephone number and/or email address, and store them in our customer database. For the dispatch of the LouisFunCard, we forward your address to our service provider Boyens direct mail GmbH & Co. KG, based in Marne, Germany. Your data is not stored by the service provider.

4.3. Within the scope of the balancing of interests (Art. 6 (1f) GDPR)

We only process your data in addition to the actual fulfilment of a contract or an enquiry where necessary in order to safeguard our legitimate interests or those of third parties in the following circumstances:

  • Information about video surveillance in our branches as indicated there
  • Targeting existing customers directly for advertising purposes
  • Guaranteeing IT security within the company
  • Prevention and clarification of possible criminal offences
  • Measures for further developing services
  • Measures for business management
  • Advertising and marketing measures, provided you have not objected
  • Pseudonymous storage of data via cookies

4.3.1. Email newsletter for existing customers

If you have purchased a product from us, we may also send you our email newsletter for customer information. The same conditions as listed under Point 4.2.1 apply to opt-out and dispatch.

4.3.2. Communication with Louis

When you contact our support department by email, phone or contact form we may record your personal details, such as your name, mailing address, telephone number and/or email address. The data is used to compare your stored customer details and are only used and further processed internally by customer service employees. We may access your customer account in the course of this in order to be able to offer you the required support.

In case of financing at the store, we reserve the right to carry out an automated credit check.

4.4. Recipients and categories of recipients of the personal data, unless already listed (Art. 13 (1e) GDPR)

It is possible to exchange data on a transnational basis between individual Louis businesses in order to process orders/customer enquiries

5. Information on data services in the online shop

Log files are stored when you access our website. We do not attribute this data to any individual. We also do not combine this data with any other data sources, nor do we compare it. Anonymised data is used solely for the purposes of carrying out a statistical evaluation of your visit to our website. This data is erased after the statistical evaluation.

Google Analytics: This website uses Google Analytics, a web analysis service provided by Google Inc. ("Google"). Google Analytics uses "cookies", which are text files placed on your computer in order to analyse how you use the website. The information generated by the cookie about your use of this website is generally transmitted to a Google server in the United States and stored there. In the case that IP anonymisation is activated on this website, your IP address will be truncated within the area of Member States of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to analyse how you utilise the website, in order to produce reports on the website activities and to provide the website operator with other services associated with website and internet use.

The IP address transmitted by your browser within the scope of Google Analytics will not be combined with any other Google data. You can prevent the cookies from being stored by selecting an appropriate setting of your browser software. However, we should point out that in this case, you may not be able to make full use of all of this website's functions. You can also block the transfer of data generated by the cookie with regard to your utilisation of the website (incl. your IP address) to Google, and the processing of this data by Google, by downloading and installing the browser plugin available via the following link

You can block the transfer of data to Google Analytics by clicking on the following link. An opt-out cookie will be set on the computer, which prevents the future collection of your data when visiting this website: Disable Google Analytics

Google Maps: We integrate maps of the service "Google Maps" of the third party provider Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, in order to be able to offer you the "branch finder" function. In the Google Maps variant used by us, no personal data, except the IP address and the postal code or city, is transmitted to Google. The Detlev Louis Motorrad-Vertriebsgesellschaft mbH has no influence on this data transfer. The use of Google Maps takes place in the interest of an appealing presentation of our online offers and an easy retrievability of the branch locations displayed by us in the online shop. This constitutes a legitimate interest within the meaning of Art. 6 Para. 1 lit. f DSGVO.
You can find more information on the handling of user data in Google's data protection declaration:

RichRelevance®: In order to optimise our website and make it as user-friendly as possible, we collect and store anonymised data using solutions and technologies from RichRelevance®. From this data we create website user profiles to which pseudonyms are applied. This anonymised analysis of your website use reflects the products which have been of interest to you in the past. For this purpose cookies are used which allow an Internet browser to be recognised. The data collected is not used without your consent to personally identify you, and is not collated with personal details concerning the bearer of the pseudonym. You have the right to refuse permission at any time for this data collection and storage in future via the following link: Opt-out.

RichRelevance® complies with the German Federal Data Protection Act (BDSG) when collecting and storing data, and its data protection system is certified by the TÜV Saarland technical inspectorate in accordance with the V4.5 data protection requirements catalogue and the ISO/IEC 27000 international standard for information security management systems.

ChannelPilot: The online marketing tool from Channel Pilot Solutions GmbH is used to measure sales via online marketing channels. Use takes place on the basis of Art. 6 (1) Sentence 1 (f) of the EU General Data Protection Regulation (GDPR). ChannelPilot uses "cookies", which are text files placed on your computer in order to analyse how you use the website. The information generated by the cookie about your usage of the website such as

  • browser type/version,
  • referrer URL (previously visited site),
  • host name of accessing computer (IP address),
  • time of server request

is usually transmitted to a ChannelPilot server in Germany and stored there. The IP address transmitted by your browser within the scope of ChannelPilot will not be combined with any other ChannelPilot data. Moreover, the IP address is only stored temporarily by ChannelPilot for a short time (maximum 24 hours as a rule) and thereafter disguised. The temporary storage is carried out without exception to identify possible click fraud (bot detection).

On behalf of the operator of this website, ChannelPilot will use this information to evaluate the performance of connected online marketing channels such as or Google Shopping. You can prevent the cookies from being stored by selecting an appropriate setting of your browser software. However, we should point out that in this case, you may not be able to make full use of all of this website's functions. You can also block the transfer of data generated by the cookie with regard to your utilisation of the website (incl. your IP address) to ChannelPilot, and the processing of this data by ChannelPilot, by using the available opt-out option under the following link: An opt-out cookie will be set on the computer, which prevents the future collection of your data when visiting this website: The opt-out cookie only applies in the last used browser. If you delete the cookies in this browser, you have to reset the opt-out cookie.

You will find more information on data protection in connection with ChannelPilot at

Integration of the Trusted Shops Trust Badge: In order to display our Trusted Shops quality mark, the Trusted Shops Trust Badge is incorporated into the web page following an order. Trusted Shops products and any reviews collected are also displayed.

In balancing the various interests, this serves to safeguard our legitimate prevailing interests in the optimised marketing of our products. The trust badge and the services advertised are a product of Trusted Shops GmbH, Subbelrather Strasse 15C, 50823 Cologne, Germany.

Whenever a trust badge is called up, the web server automatically stores a so-called server log file which contains, for example, your IP address, the date and time of retrieval, the data volume transferred and the requesting provider (access data), and documents the retrieval. This access data will not be evaluated and will be automatically overwritten at the latest seven days after your visit to the website.

Other personal information will only be transferred to Trusted Shops if you decide, after completing an order, to use Trusted Shops products or have already registered for their use. In this case, the contractual agreement between you and Trusted Shops applies.

6. Consequences of not providing your personal data

Your personal data is processed in accordance with the GDPR applicable in the EU and the German Federal Data Protection Act (BDSG) as well as all other relevant legislation. We require the personal data you provide in order to conclude the contract.

It is not possible to conclude or provide a service or dispatch your goods without the provision of your personal data!

7. Transfer to third countries (Art. 13 + 14 (1f) GDPR)

Transfer of personal data to a country outside the European Economic Area (EEA) takes place as described below.

We use the Content Delivery Network (CDN) from Akamai for the provision of contents and for load distribution for our online shop. Owing to the type of service provided by Akamai, the data of visitors to our website may in some cases be transferred to third countries outside the EU/European Economic Area (EEA). We have concluded a corresponding agreement with Akamai, as a service provider based in the USA, to safeguard the rights of our affected customers, for which an adequacy decision has been received from the European Commission (implementation decision (EU) 2016/1250 of the (Privacy Shield)), Commission.

We use web teams in Serbia and Vietnam for some programming services. An adequacy decision has not been adopted by the European Commission for Serbia and Vietnam. Therefore, we have concluded a contract with the service provider with standard contractual clauses.

In cases where customers have initiated an order in our online shop from outside the EU or the EEA, personal data is transmitted to these countries in order to fulfil the contract with them, should this is necessary or stipulated by law in order to process their order.

8. Storage period (Art. 13 (2a) GDPR)

Unless specified or precisely defined above, we store your personal data as a data controller only for the period that is necessary to achieve the storage purpose or according to the regulations, laws and directives of the European legislator or the national laws.

If the storage period stipulated by the legislators expires or if the necessity for storage no longer applies, the personal data is routinely disabled or erased according to the statutory requirements.

The retention period is based on the term of our contracts, the statutory periods of limitation, which are normally three years under the German Civil Code (BGB), or detailed specifications from the German Tax Code, the German Commercial Code (HGB) and other legal provisions.

If you wish us to erase your customer account, the existing data is also completely erased from our data carriers within ten years in the course of our backup.

9. Data subject's rights (right to information, rectification, erasure, restriction and objection according to Art. 13 (2b) GDPR)

You can assert your rights granted by the legislator at any time. These are essentially the following rights:

  • Right to information (Art. 15 GDPR)
  • Right to rectification (Art. 16 GDPR)
  • Right to erasure (Art. 17 GDPR)
  • Right to restriction of processing (Art. 18 GDPR)
  • Right to object (Art. 21 GDPR)
  • Right to data portability (Art. 20 GDPR)

You have the right to obtain information about your personal data stored by us at any time. Likewise, you have the right to rectification, blocking of, or, apart from the mandatory data storage for the purposes of conducting business, erasure of your personal data. We shall respond to your requests for information in an encrypted form in order to guarantee data protection.

In order to be able to consider a data lock at any time, it is necessary to keep the data in a lock file for control purposes. You can also request the erasure of data as long as no legal archiving obligation exists. Insofar as such an obligation exists, we can block your data on request. You can make changes to or revoke your consent by notifying us accordingly with effect for the future.

Of course, we shall also provide you with information at any time regarding any of your personal data stored by us. We would be happy to rectify or erase this data upon request, provided no statutory retention obligations preclude it. Enquiries regarding access to, correction or erasure of data can be made as follows:


By post:
Detlev Louis Motorrad-Vertriebsgesellschaft mbH

- Data Protection-

Rungedamm 35
21035 Hamburg

At this point, we would like to point out for the sake of completeness that there may be restrictions in regard to your right to information or erasure according to sections 34 and 35 of the German Federal Data Protection Act (BDSG).

10. Right of revocation (Art. 13 (2c) GDPR)

You have the right to revoke the consent you have granted to us for the processing of your data at any time. You will find more details on this in the box below: Right to object according to Art. 21 GDPR

Right to object according to Art. 21 GDPR

You have the right to revoke the consent you have granted to us with regard to the processing of your personal data at any time.

Also in cases in which we distribute your data to safeguard our legitimate interests, you can object to this processing provided that your particular situation gives rise to reasons against the processing of your data.

As a result of your objection your personal data will no longer be distributed, unless we can prove that there are compelling protection-worthy reasons for the processing which outweigh your interests, rights and freedoms or the processing serves to assert, exercise or defend legal claims.

If your personal data is also processed within the framework of the statutory provisions for the purposes of direct advertising, you can also object to this processing. If you object to the processing of your personal data for the purposes of direct advertising, they will no longer be processed for this purpose.

Your objection will be effective for the future. This objection can be made informally. If possible, send your objection to the above-mentioned contact details of the data controller.

11. Right to lodge a complaint with a supervisory authority (Art. 13 (2d) GDPR)

If you are not happy with the way we have dealt with your concerns, you are entitled to contact the above-mentioned data protection officer or the competent supervisory body for data protection in your country or state or the federal state of our company headquarters.

12. Processing of personal data for a purpose other than that for which the they were collected (Art. 13 (3) GDPR)

We do not plan to carry out such processing.

In the event that we plan to process your personal data for a purpose not specified above, we shall inform you in advance within the framework of the statutory provisions.

13. Secure data transfer

We protect your data with a secure SSL connection. Code length: RSA 2048 Bit/128 Bit. The user data is encrypted by a maximum of RC4 128 Bit, Triple-DES 168 Bit or AES 256 Bit, depending on the browser's functionality.

All data is encrypted during the order process, e.g.

  • last name, first name, address, telephone number, etc.
  • Chosen method of payment
  • Credit card and account information

Furthermore, we protect our websites and other systems against loss, destruction, access, modification or dissemination of your data by unauthorised persons by means of technical and organisational measures.

14. Change to our data protection provisions

In order to comply with the current legal requirements or to adjust the data protection declaration should our services change (e.g. introduction of new services), we reserve the right to amend this occasionally.

Therefore, the new data protection declaration will apply when you revisit our website.

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