Passion with a long history 

The brand for motorbike enthusiasts

Detlev Louis is the traditional brand that gives style-conscious motorcyclists a sense of connoisseurship and individuality. It’s a brand that uniquely combines value, passion and style.

He made his passion accessible to many...

Detlev Louis was a passionate racing driver and motorcyclist – he wanted to share this passion with as many people as possible: he repaired and imported motorbikes. In doing so, he enabled many people to own their own motorbikes. Detlev Louis was the first to make the passion of motorcycling accessible to many people at a time when only a few could afford it.

Expression of passion, integrity & reliability 


Reliability needs experience. I represent continuity and tradition.


Authenticity and character is the foundation. I’m genuine and don’t have any pretensions.


Individuality comes before trends. I’m distinctive and unique







Durability and individuality 

The Louis range

Find your favourite Detlev Louis items in the online store or in your Louis branch.

Leather clothing 

Textile clothing 

Add-on parts 

Service parts 

Gift ideas