Riding Culture, the brand for stylish and hard-wearing motorcycle jeans, exclusively from Louis. The team at THE ROKKER COMPANY have launched Riding Culture, a new brand that unites the various riding styles. The youthful look of Riding Culture is a sure sign that this gear was originally developed for bikers, but the unbeatable wearer comfort also makes it ideal for many more activities and action sports. In fact, wherever and whenever superior abrasion protection and durability is required. The materials used for Riding Culture motorcycle jeans are extremely lightweight and it's impossible to tell them apart from normal everyday jeans. Yet despite their light weight and comfortable feel, these jeans meet the highest safety standards for motorcycle riders, and at a fair price, too.