The first Vespa, brainchild of engineer Corradino d'Ascanio, appeared in 1946, and it did not take long for this new vehicle concept to win countless admirers. In the fifties, the Vespa was already famous north of the Alps, and was soon imitated by many other manufacturers. Nothing has changed there – and the same goes for the Italian "Wasp" itself, except that it has been continuously enhanced in terms of both engineering and comfort. The Vespa long ago achieved a cult status which, it is fair to say, no other scooter can ever aspire to. Vespa – much more than just a means of getting from A to B. The name is still synonymous with style and elegance, Mediterranean joie de vivre, and a little Italian flair in our daily lives!