AI generated: A man and a woman are standing close together, with the man holding a teddy bear and the woman holding a microphone. They are positioned in front of a large, rustic wooden door with the number 29536 prominently displayed.

Undoubtedly cool.

Motorbike clothing from France

The French company Segura was founded in 1967 and made a name for itself in the '70s as the outfitter of many racing drivers. Segura thus has half a century of experience when it comes to professional protective gear for motorcyclists. In the meantime, the brand has specialised primarily in retro style, placing the greatest emphasis on maximum safety in practical use.  The entire Segura collection is CE certified. And the design? Ultra-cool, tres chic - typically French!


AI generated: The main subject of the image is the word "SECURA" displayed prominently in large, bold, white letters within a black shield-shaped emblem. The design conveys a sense of security or protection.

The goal: reaching the highest level

The Segura team is driven by the goal of pushing the technical boundaries of what is possible and opening up to innovation in all areas. From the choice of leather types and textiles to the cuts and workmanship. So that every customer can benefit from the pleasure and freedom of having a unique style and being able to live it at the highest level.


AI generated: The main subject of the image is a professional motorcycle racer leaning into a turn on a racetrack. The rider is wearing a white helmet and a blue and white racing suit with the number 3 prominently displayed.

1967

Segura was founded with a clear focus on leather clothing for motorsport
AI generated: The main subject of the image is a group of three professional cyclists celebrating on a podium. They are wearing matching racing gear and holding bottles, with the background displaying a sponsor's logo and a checkered flag.

80s & 90s

Racing clothing became fashionable – sporty protective clothing in line with the latest fashions
AI generated: Two soccer players from the same team, wearing white and red striped jerseys, are walking on the field. One player is holding a soccer ball, while the other has his hands in his pockets.

2000S

With a brand new logo and new line of women’s protective clothing, Segura becomes more modern and produces both leather and textile clothing
AI generated: The main subject of the image is a vintage car and motorcycle parked side by side. A woman in a red dress and a man in a military uniform are standing nearby, adding to the historical ambiance.

2012

Segura changes direction from a sporty look to a vintage and neo-retro style
AI generated: A person wearing a blue jacket and a helmet is riding a black and white motorcycle on a grassy area. The background shows a stone wall and some greenery.

2019

Segura is increasingly orientated towards current fashion trends and develops sophisticated protective clothing with an urban spirit

Segura means an interplay of:

Safety

Segura was founded in 1967 by bikers, for bikers. Therefore, they also know exactly what is important when it comes to safety. With French savoir-vivre, Segura naturally combines safety with style. The focus is always on the leather workmanship. A sport like motorcycling, which combines freedom with risk, needs the toughest material, the most hard-wearing seams and the practical knowledge of where reinforcements and increased elasticity make sense.

Design

Segura's designers know what "treasure" they are sitting on. And they draw inspiration from this to create dreamy vintage collections for men and women. Classic in design, innovative in technology - an excellent combination. The range includes jackets, trousers, gloves and boots - in short, the complete outfit for motorbikes. But Segura's core competence is the leather blouson, straight cut, with quilted protective pads and stand-up collar. Still, Segura is also catching up more and more in the textile sector.

Experience

Fifty years of experience provide Segura with an incomparable foundation to design the perfect products for tradition-conscious riders. Whether you are an urban motorbike flâneur or a country road connoisseur, whoever sits on a motorbike today always has the memory of the old motorbike culture with them. Nothing conveys their aura as authentically as Segura jackets. Current know-how in a retro look that draws from the brand's rich archive - a myth plays it safe.

Maximum protection with optimum comfort and the “Protect Flex” system


AI generated: A motorcyclist wearing a helmet and protective gear is riding a green motorcycle on a paved road. The background features a natural landscape with trees and a grassy hillside.

AI generated: The image shows a close-up view of a section of a building with a beige, textured facade. The word "SECOFI" is prominently displayed in black letters on the wall.

AI generated: A young person stands in front of a bookshelf filled with various books, wearing a maroon sweater and a white shirt with a graphic. The individual has a serious expression and is looking slightly to the side.

L'EXIGENCE 
DU STYLE

AI generated: A young man is sitting on a couch, holding a white game controller and looking at it intently. The setting appears to be a living room with striped curtains in the background.

AI generated: The main subject of the image is a close-up view of a black leather belt with a silver buckle. The belt is laid out on a dark surface with a small orange tag attached to it.

AI generated: A person in a military uniform stands confidently on the steps of a vintage airplane. The uniform includes a cap with a badge, and the aircraft appears to be from the World War II era.


The Louis range

Find your favourite Segura pieces in our online shop or in your local Louis branch.

AI generated: A blue denim jacket is hanging on a wooden hanger inside an open wooden cabinet. The cabinet is set against a stone wall.

Textile clothing

AI generated: A man with a beard wearing a red hoodie and black pants, standing with his arms crossed in a dimly lit environment. The main subject of the image is the man in the red hoodie.

Leather clothing

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