Europe’s No.1 in the Motorcycle and Leisure World


For years we have worked hard to make sure our customers are always satisfied. Your loyalty is our reward – and also our incentive to become even better.

[HEADER - 11 Years Louis Best Brand.]
[IMAGE - Best Brand 2016.]

A big thank you from the "Best Brand" to the best customers!

Dear Louis Customer, for the eleventh time in a row, the readers of MOTORRAD, Europe’s biggest motorbike magazine, have voted us the best chain store for motorcycle clothing and accessories in 2016. And that far ahead of our competition.

What's more, we have managed to score a second first place this year: in the newly created "Biker jeans" category, MOTORRAD readers voted Vanucci the best brand – available exclusively from Louis.

We are even more proud of this double achievement, given that this year over 52,000 readers took part in the vote – once again considerably more than the previous year.

We would like to say a huge thank you to everybody who has shown their confidence in us by voting. We promise that we will continue to offer you not only the biggest selection and fairest prices, but also the friendliest and most competent staff to serve and advise you on our shared passion.

Kind regards,

Torsten Petz

Which retail chains did you find best? *

Reader's choice – current figures Motorpresse Stuttgart 2016

[IMAGE - Reader's choice – current figures Motorpresse Stuttgart 2016.]
* you may select more than one

"Test Winner once again!" receives Tourenfahrer endorsement *
"Tourenfahrer" motorcycle magazine tested nine online shops for motorcycle clothing and accessories in its December 2015 issue. To ensure objectivity, the shops were tested in accordance with the K7 criteria established by the University of St. Gallen. Test orders and test emails were used as a further measure of the candidates' efficiency, quality of service and expertise.

This in-depth testing method produced an unambiguous result: Louis has the best online shop.

The key areas where scored highly in the test were: clear, intuitive structure, wide range of products offered with good descriptions and 360° viewing facility, high level of availability of products, speed of shipping, and an extensive service section. So it's no surprise that the Louis Online Shop was the only one to be awarded the "Tourenfahrer Recommendation".

* Nine online shops for motorcycle clothing and accessories were put through a comparison test in the 12/2015 issue

[IMAGE - Recommendation of the motorcycle magazine tourers.]

Best online shop for motorcycle clothing and accessories

MOTORRAD, Europe's biggest motorcycle magazine, tested online shops for motorcycle clothing and accessories (test report: issue 2/2015). The editorial team came to the conclusion, just like last time, that Louis offers the best online shop.

It was particularly praised for its large selection, clear page structure, helpful product info and presentation, fast and correct answers to customer questions, speedy delivery and smooth processing of returns.

  • MOTORRAD's overall rating: "Very Good"!
  • 10 shops in the test, 2x very good.
[IMAGE -  Best Online Shop for motorcycle clothing and accessories.]
[IMAGE - Mail Order Company of the Year 2011.]
Mail Order Company of the Year 2011

Mail Order Company of the Year 2011

Louis was crowned “Mail Order Company of the Year” at the German Mail Order Congress 2011 in Wiesbaden. This prize is to the German mail order industry what the Oscars are to the film industry: the biggest and most important award of the year. Louis joins a prestigious list of former winners including such names as Globetrotter, Tchibo and Conrad.

In the final, Louis was up against the companies Cyperport and MyToys. Tipping the balance in Louis’s favour in the end was not only the “highly motivated and well-trained employees”, but also the firm’s “well-conceived range of products, a young and modern organisation and a high-tech warehousing and logistics centre”.

Lifetime Award for Detlev Louis personally!

In fact, we have reason to be doubly proud, as Detlev Louis (1919-2012) himself was honoured with the “Lifetime Award” for his lifetime business achievements. In the words of the jury, his business success was based on the same principles as his career as a motorcycle racer: A race is won in your head, on the track and as a team. He was THE pioneer in Germany when it came to pursuing new sales channels, and remains an example to all retailers to this day.

[IMAGE - Lifetime Award for Detlev Louis personally!]
Lifetime Award for Detlev Louis personally!

When visions become reality *

When passion and entrepreneurial spirit meet, visions become reality. More than 70 years ago, a young man named Detlev Louis started out in Hamburg. Today, his vision is shared by 1600 employees. And passion is still what drives us.

* At the event, Louis presented a two-minute image film about the company, specially produced for the occasion: When visions become reality.

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