Europe’s No.1 in the Motorcycle and Leisure World

Presenting Louis

Presenting Louis

Expertise & Passion. Yesterday. Today. Tomorrow.

Shopping at Louis

Dear Louis Customers,

It is 75 years since we started up our business – three quarters of a century of passion for motorbikes. From humble beginnings in a small workshop, Louis has become Europe's number one for Motorcycle & Leisure – thanks to your loyalty.
Today, Louis has more than 1,600 staff in our Europe-wide mail order business and at over 80 modern stores in Germany, Austria and Switzerland. What they all share with each other and with you is the joy of biking.
On this page you can find out more about us, Louis stores near you and Louis mail order.

We wish you countless hours of biking enjoyment.

Nico Frey and Joachim Grube-Nagel

Louis company brochure

Louis company brochure

"If you can not smile, do not open a shop." This old Chinese proverb is a good reflection of Louis' company philosophy. 60 pages of comprehensive information about Louis the company, the motorcycle market and much more besides.

Louis - in motion and in colour!

When the Louis film crew goes on tour, you never know what they'll find! Fascinating facts or thrilling action.
Why not see for yourself?

Journey back in time: 75 Years of Louis

In its 75-year history, Louis has changed, improved and reinvented itself time and time again. But there is one thing that has always stayed the same: its passion for everything to do with motorbikes. This short film will give you an impression of how Louis has become what it is today.

When visions become reality

When passion and entrepreneurial spirit meet, visions become reality. More than 70 years ago, a young man named Detlev Louis started out in Hamburg. Today, his vision is shared by 1600 employees. And passion is still what drives us.

Louis FUN COMPANY - The movie

From a small motorbike repair shop to Europe's number 1 in the Motorcycle & Leisure World in the space of 70 years. This film gives you an insight into the company and what goes on every day at Louis the FUN COMPANY.

With Louis on the racetrack (no audio)

Scorching tarmac in the Eifel mountains! The Louis film crew at the Nürburgring Grand Prix circuit and what is probably the most legendary racetrack in the world: "Green Hell", or the North Loop. And that means action, speed and, of course, lots of fun!

Items viewed recently

You do not have any recently viewed items.